Apple considers Windows 8 as merging “a toaster and a refrigerator”

Yesterday, Apple reported record breaking earnings which were obvious. However, Tim Cook – CEO Apple did make the news during the Q1 earnings call, with a few interesting comments. He commented by saying that he dislikes trial, inferring that Apple is more eager to settle its patent violation cases in a Post-Steve Jobs era. He further added that the company has no plans to unite the Mac with the iPad which made Apple controversial, as he openly commented on those companies

which are struggling to merge tablets and PCs. 

Here is a full record of Tim Cook’s statement, recorded by PC Mag. 

“Anything can be forced to converge,” Cook said. “But the problem is that the products are about tradeoffs, you begin to make tradeoffs to the point that what you have left at the end of the day doesn’t please anyone.

“You can converge a toaster and a refrigerator, but you know those things are probably not going to be pleasing to the user. So our view is that the tablet market is huge; we’ve said that since day one, we didn’t wait until we had a lot of results. We were using them here, and it was already clear to us that there was so much you could do, and the reasons that people would use those would be so broad, and that’s precisely what we’ve seen. The iPad has taken off in not only consumer in a meaningful way, but in consumer, in education, enterprise, and its sort of everywhere you look now. And the applications are so easy to make very meaningful for someone, and there’s such an abundance of those, that as the ecosystem gets better and better, and as we continue to double down on making great product, I think that the limit here is nowhere in sight.”

“Now – through last quarter, I should say, which is just two years after we shipped the initial iPad – we shipped 67 million. And to put that in some context, it took us 24 years to sell that many Macs. And five years for that many iPods. And over three years for that many iPhones. And we were extremely happy with the trajectory on all of those products. So I think iPad – it’s a profound product, the breadth of it is incredible, and the appeal of it is universal. So I could not be happier with being in the market, and the level of which we’re innovating with the ecosystem and the marker here is incredible.”

“Now in terms of the market itself, IDC and Gartner and Forrester had some numbers out there, and Gartner is saying there’s 3.25 out there by 2015, Forrester is three seventy-five, basically they’re in the mid-three hundreds, about where the PC market is today. And 2015 is only three years from now. So I think that even the you know more formal predictors outside of us are beginning to see these lines cross. So I strongly believe that they will.”

“Now having said that, I also believe that there is a very good market for the MacBook Air,” Cook concluded. “And we continue to innovate in that product. But I do think that it appeals to someone who has a little bit different requirements. And you wouldn’t want to put these things together because you wind up compromising both and not pleasing the user. Some people will prefer to own both, and that’s great there. But I think to make the compromises of convergence, we’re not going to that party. Others might. Others might from a defensive point of view, particularly. We’re going to play in both.”

This is an attention-grabbing bluster battered at both the Microsoft’s Windows 8, which is aimed to be built for (both) tablets and PCs as well as Android’s Keyboard tablets. Cook’s statement cleared that he is dragging Jobs policy. As most of you might know that Jobs eminently denied himself quite often by saying that Apple would never build a netbook or a tablet. But Jobs actually did both of those things by introducing the MacBook Air and iPad. Cook is saying that the Mac and iPad will never merge, however every update to OS X latterly has been pointed at creating it appear and turn more like iOS, which runs on both the iPad and iPhone.

It appears only a matter of time before both products bump into each other in the middle since the iPad keeps on getting more serviceable as a PC and Macs keep getting cooler in use just like an iPad. 

It feels what probably Cook is certainly saying about is that Apple isn’t going to release an iPad with a keyboard attached to it since you don’t want to eat into your own market. The sails of iPads and Macs are at their peak so Cook didn’t want to abolish any one of them. It is to me, less about refrigerators and toasters battle than it’s simply money matters!