Saturday, March 31

Pakistan ranked 8th in Asia among global Facebook users




Today my niece came to me and asked “How many users use Facebook in our continent - Asia?”. I replied to her after gathering information through different sources. Then she kept on asking different queries related to FB users. After satisfying her completely, I decided to share some interesting information regarding FB users in Asia with you – My audience!
The social media FB has now become part of our lives. We use it daily whether we are at home or in a café, or in a plane!. Around the globe, almost in every country, Facebook is now being used as a tool to improve your business and social media marketing strategies. In a recent survey conducted by socialbakers, Pakistan has been ranked 8th in Asia with 6412960 users and 26th in the world which is pretty good! Despite of the fact that, Pakistan has still not equipped with the latest infrastructure well.
But the statistics show that the energetic youth of Pakistan contributes with a total of 3206480 users and hence categorized as the largest age group which is currently between 18 – 24 years. While the users in the age group of 25 – 34 years share the rest.

User age distribution on Facebook in Pakistan

If we look at the male and female users, it is also interesting to see that there are 69% male users whereas 31% female users out of 6412960 users. This trend is good and it shows me that youth of Pakistan is adapting to the modern communication ways rapidly not just to chit chat with each other, but to ensure their effective presence in the world.

Male/Female User Ratio on Facebook in Pakistan

Finally, I conclude my article by articulating the fact that Facebook penetration in the country is about 3.62% compared to the country's population which is around 180 million and 34.66% relative to number of Internet users which are on the rise at an accelerated pace, crossing the 24 million benchmark as a greater percentage accessing the internet via mobile phones.



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